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How do you determine trends in where guests generally come from, geographically speaking?

veronika smith Knoxville, TN

December 5, 2020

If one wanted to undertake a marketing campaign targeting specific geographic areas or neighborhoods which generally are the home locations of guests who tend to vacation in specific areas, how would you go about determining what those home locations are? Looking for analysis tools that might help show the point of origin of guests who book in particular vacation destinations in order to market to those specific home areas.

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